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Getting By With Help from Your Friends

Getting By With Help from Your Friends

In another blog post in the series, Facebook noted a +225 percent increase of the average volume of interactions in the immediate time frame after a breakup and after a few days the activity slowed down6. Their data illustrates how people tend to seek out support from their circle of friends on the network. And perhaps this indicates that these days people may possibly turn to Facebook for support rather than picking up the phone or sending out emails to their family and friends when they need a shoulder to turn to in times of relationship troubles or breakups. This trend perhaps illustrates the shift in societal changes that are occurring due to heavier use of technology and when online, social media. Mobile likely also plays a strong role since sharing information and/or thoughts are practically instant.

With over a billion members registered, the level of data Facebook has access to is staggering. Perhaps the big question is why is Facebook spending the resources to analyze these trends and how will this information ultimately be used and? The reality is, even if you have your privacy settings locked up tight, while the data itself is reported to be anonymous, it is important to keep in mind that someone is definitely watching. This article only touches upon relationships, not other trends that are likely being tracked. 

Social sharing is clearly already beyond arriving on the horizon, we've passed that point, but what will the next phase in social interaction be? Just how much will Facebook and other social networks know about our relationships and other aspects of our lives in years to come? As technology progresses at its current rapid rate and more capabilities are added (i.e. facial recognition, biometrics, etc.), things could be very different - even a few years from now.

Things to think about. Just how much do we want businesses to know?

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